Project yellow light

Client: Project Yellow Light

The idea of submitting something came from a mentor and a professor, Mr. Michael Simmons, he said, ‘try your best and see what you come up with.’ So why not, I didn’t have anything to lose.

01. Mockup

02. Reflection

I still get goosebumps when I see this piece. It is something so simple, yet has a huge impact and a story behind it. Though, it didn’t win a scholarship through Project Yellow Light, I did submit it to the American Advertising Federation for hopes of an Addy. Later that fall, I won a Gold Student Addy. This piece had gone against students from Cape Girardeau, Missouri to Carbondale, Illinois, to Nashville, Tennessee, and over to Little Rock, Arkansas. It went against fierce competition, though I think the story behind this piece is truly what won it.